Ed-Tech2023

UpNext

Turning fan engagement from a vanity metric into something creators can actually deposit.

ClientUpNext
EngagementDesign & Development
Timeline10 Weeks
PlatformiOS & Android
Case Study
UpNext app preview
Hero preview
The Brief
Role
Product design
Full-stack development

Influencers rely almost entirely on brand deals for income. Fans, meanwhile, have no real mechanism to invest in the creators they care about beyond likes and comments that generate zero direct revenue.

A voting app where influencers compete in brackets and fans purchase votes to support them. Every vote is a real transaction, turning passive engagement into a direct revenue stream for creators.

01 · What we built

Three surfaces, one promise: engagement you can deposit.

01

Brackets that turn fandom into a competition

Influencers face off in tournament-style brackets designed for momentum — every round has a clear stake, a countdown, and a winner. The format gives fans a reason to come back daily, not just scroll past.

Brackets
Brackets — head-to-head rounds
Voting
Voting — purchase & support flow
02

Votes that are real transactions

Fans purchase votes in a checkout flow tuned for impulse-speed support. Every vote routes revenue directly to the creator — passive engagement becomes a line item they can actually deposit.

03

A creator view built around earnings, not vanity metrics

Creators see standings, vote volume and revenue in one place, with payouts handled in-app. The dashboard answers the only question that matters: what did this competition earn me?

Creator dashboard
Creator dashboard — standings & earnings
02 · Outcome
Fast

Full design and build delivered in ten weeks

Direct

In-app purchases route fan support straight to creators

Sticky

Bracket format built for daily return visits

Complete

Six weeks of design, four of development, one team

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Have a platform that has to be right the first time?

06 · Start a project

Tell us what you’re building. We’ll ship it.

Send a few details and a senior engineer — not a sales rep — gets back to you with a clear next step within a day. In a hurry? .

NDA-friendlyYour idea and IP stay 100% yours.
Reply within 24hA senior engineer, not a sales bot.
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